Web design agencies and web users always look for something new but it is quite known that some designs will remain captivating for most of the users on the internet. There are some trends that were common in 2019 and will continue to be big in 2020:
We mentioned that mobile friendly web design is no longer optional. In fact, first you should design your site with mobile in mind. Mobile searches overtook desktop searches back in 2015 and as of early 2017, mobile traffic accounted for almost half of all web traffic worldwide. Google has been rating mobile-friendly pages more than decent Ui more favorably since 2018. Yeah, first-ever web app is yet another drop in your SEO pot.
For years, fast loading times have been key factors in UX and SEO. Akamai and Gomez.com have done studies on how people interact with various load speeds, and found that 50% of users expect a site to load in two seconds or less when they click on a link. When loading takes longer than three seconds, they are going to leave.
Chatbots are another feature that has been popular for a couple of years, and will remain relevant in 2020. When artificial intelligence and machine learning continue to become more advanced, we expect chat bots to become the standard for simple requests for customer service and “personal shopping,” when we discussed a bit earlier.
SSL certificates are less of a trend for websites and more of a standard security measure. SSL stands for Secure Sockets Layer and your web server has the certificate enabled. It serves two purposes: it authenticates the website’s identity, which ensures visitors are not on a bogus site, and encrypts the data that is being transmitted. This ensures a private “conversation” between the visitors and your website. If your website has no SSL certificate, it should be a priority to get one in 2020, particularly if you own an ecommerce website!